I did a presentation at this years IAMAG in paris . check it out !
Here is my presentation I did at Paris for the Iamag Masterclassses. This was a sponsored presentation and has been made available for free you can find the rest of the presentations at https://vimeo.com/user621215
Iamag Masterclasses - Manvsmachine's Simon Holmedal discusses procedural experimentation and iterative design - for Nike commercials and more. Filmed March 15, 2016 in Paris France.
[First 3 mins is SideFX demo reel]