Apple ~ iMac Pro ~ Behind The Scenes Algorithmic Architecture. Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits. We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail. See full project here: mvsm.com/project/imac-pro
CREDITS —
Concept, Design & Direction: ManvsMachine
Client: Apple Audio: Zelig