Nike Global commissioned ManvsMachine to create a cinematic piece that would communicate the 'Infinite Possibilities' of Flyknit for the 2016 Innovation Summit.
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
The films follows the journey of a thread growing into complex patterns of knit and technology. The branding consolidates this technology across all departments of Nike, creating an identity that will be used across all Flyknit products in the future.
Concept, Design & Direction:
Nike Brand Design